In 2020, I became a founding member of a green not-for-profit civil society organization named Green Ethiopia based in Addis Ababa, Ethiopia. The organization's mission is to work with youth to encourage critical engagement and cultivate environmental literacy amongst youth to develop individuals and entities that can be contenders in the global discourse on the environment.

As the content strategist and project manager at Florida University Southeast, I worked on a small team of five to improve the user experience and the conversion rates of the existing school website with the aim of improving the school’s perception and reputation in the eyes of potential investors. I began to build a strategy starting by identifying the existing challenges of the website our client wanted us to address, determining the scope affording me valuable and transferrable project management skills.