Hi, I’m Ruhama,

a Copywriter

Writing is my happy place. I possess a dexterity that allows me to make words fall perfectly in place. Coupled with experience in various aspects of shipping digital products including branding, audience discovery, managing technical projects as well as working on technical solutions as a frontend developer, I bring a comprehensive perspective to every project I work on.

I graduated from Syracuse with a B.S. in Information Management and Technology and have a track record as interdisciplinary as my degree, making me a true cross-functional candidate for any role in the digital landscape. Let's talk!

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Personal

Green Ethiopia

Social Media Campaigning
Short-Form Content
Brand Positioning
A mockup of a project
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In 2020, I became a founding member of a green not-for-profit civil society organization named Green Ethiopia based in Addis Ababa, Ethiopia. The organization's mission is to work with youth to encourage critical engagement and cultivate environmental literacy amongst youth to develop individuals and entities that can be contenders in the global discourse on the environment.

Personal

Florida University Southeast

Website Project Management
Branding
SAFE Principles
A mockup of a project
See this project

As the content strategist and project manager at Florida University Southeast, I worked on a small team of five to improve the user experience and the conversion rates of the existing school website with the aim of improving the school’s perception and reputation in the eyes of potential investors. I began to build a strategy starting by identifying the existing challenges of the website our client wanted us to address, determining the scope affording me valuable and transferrable project management skills.

What

I do

Skilled copywriter, brand strategist, and content creator with prevalent non-profit experience leveraging the evocative power of words to convey matters of import via short-form social media content and lecture-style content for in-person delivery. On-the-job branding and project management experience with a nuanced understanding of organization-consumer relationships.